+44 (0)28 9002 2361
Local property developer QTH has taken advantage of our Social Networking Packages and got themselves a custom designed business listing on Facebook, supported by a targeted ad campaign.Monday, March 28th, 2011
With the rapid growth of social networking site Facebook since it’s inception, it would be foolish not to take advantage of the incredible marketing opportunities it offers. Quality Tailored Homes were keen to increase their brand awareness to a particular demographic, and Facebook allowed them to do that. We set them up with their own business page and targeted advertisements that appear only on the pages of people within their target market.
Facebook’s advertisement system is the fastest way to increase brand presence on the web. Unlike Google Adwords, Facebook allows you to target your ad to specific age ranges, male or female, within certain geographical locations, and can even distinguish people based on their marital status. As new homes are of particular interest to recently engaged couples, QTH were able to serve their ad specifically to people who fit that criteria.
Best of all, Facebook advertising is extremely low risk, as you only pay when somebody clicks through to your site, and the ad won’t be wasted on people who aren’t likely to be interested.
To support their brand presence on Facebook, we also added a “Like” button to the QTH website home page and each individual property page. The beauty of this little button is that every time somebody clicks on it, QTH is promoted on their Facebook wall, introducing the company to a whole group of potential new customers.
As long as you keep your website looking great and filled with useful information about your product or service, this interaction spreads like wildfire, as more and more people see your page and click “like”.
If you want to join QTH on Facebook, and get yourselves a unique and customised presence on the world’s leading social networking site, give us a call on 028 9002 2361 and we’ll get you connected.
Andrew heads up creative direction at SOLID, managing projects and taking a hands on approach to client consultations and design decisions. Follow Andrew on twitter.
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