In a time when so many small businesses are struggling, Andrew asks us to reconsider where our focus lies. Are we only seeking to keep ourselves afloat?
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Flexible Friends
On the back of much talk of “Responsive Web Design” Andrew looks at the underlying issue of whether we are capable of compromising standard fare to suit our clients’ needs.
Providing Added Value
Andrew discusses the idea of delivering customers something unexpected and remarkable in addition to the standard fare, and the effects that might have on word of mouth marketing.
The Big Yellow Button
Online retailers such as Amazon have made the “Add to Cart” button famous, but what if you don’t trade online? Andrew helps you discover what your big yellow button is, and how to ensure customers can find it.
Building Relationships
How do you meet the needs of a client if you don’t get to know them? Andrew explores the idea of building lasting relationships with clients and the mutual benefits it can bring.
Free Your Finances
Change the way you manage your money as a small business with a switch to online accountancy tool FreeAgent.
